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Level up your brand with an immersive experience

Level up your brand with an immersive experience 2560 1920 Victoria Jackson

Here at Boundless Workshop, we’re seeing more and more brands create immersive experiences for their customers, whether it’s to raise awareness, to market a service/product or to add a new dimension to their offering. It’s a hot topic. 

But why are brands turning to immersive experiences? 

Get people talking 

It’s harder and harder for brands to reach people online as they fight for space with millions of other businesses in a small online space. Plus consumers are bored of being bombarded with ad after ad after ad. Know the feeling? We sure do. 

An immersive experience, on the ground, can do wonders for a consumer’s experience of your brand. If people enjoy it, they’ll talk about it online and face-to-face. Make it Instagram worthy and you’ve earned user-generated content promoting your brand. No need for paid ads, just authentic user experience. That’s great for marketing and brand awareness. 

Did you see the XXXX escape game in XXX shopping centre? A great way to raise brand awareness! 

Give a snapshot of your brand

Great immersive experiences give consumers an insight into your brand, what it might be like to purchase your product or visit again. There’s no hard sell. There’s no advert following you around the internet like a bad smell. Ultimately you’re inviting people to experience your brand, to get a taste of what it might be like. In return, you’re delivering a fantastic experience that the consumer will speak about for days, weeks, maybe even months to come.  Get it right and it’s a win win. 

It’s fun

Too many of us sit at the same desk in the same office five days a week. We want experiences that are fun, that get us moving around and our brains thinking in different ways. What better way to do that an immersive experience? 

Delivering an immersive experience 

We’re no stranger to creating immersive experiences. Having built, run and sold our own escape game business, we now specialise in creating bespoke and tailored experiences for brands across the UK. 

Take our project with Elsevier for example. They’re running a worldwide competition that will see the winners jetted to London for an immersive experience. The brand are publishers of medical books and so our brief was to create an immersive medical-themed escape room. Now that might not be everyone’s cup of tea, but it’s been designed for doctors and nurses and brings a fun twist to an already exciting experience.

By running a worldwide competition, they’ve been able to build brand awareness, reach new audiences and show a different side to their usual offering. To fit their budget, we’ve created a range of stand-alone puzzles that can be used again and again, are easily transportable and fun for the target audience. Take a look at some of our work in the photographs below: 

Creating your immersive experience

Creating an immersive experience doesn’t need to cost your brand the earth. Whether it’s medicine, cybersecurity or finance – we can help create a bespoke experience that will get your customers talking for all the right reasons. Get in touch by email on info@boundlessworkshop.co.uk and let us know your brief. We’re happy to organise a phone call to discuss possibilities and go from there.

Boundless Workshop

Introducing Boundless Workshop

Introducing Boundless Workshop 2560 2560 admin

We’re very excited to introduce you to Boundless Workshop. We design, build and deliver bespoke immersive, interactive experiences for brands, events and attractions.

We’ve been creating and managing award-winning escape rooms and designing and building interactive installations for a while so we’re really looking forward to taking this expertise and evolving with Boundless Workshop!

Our CEO, Alastair, is the creator and previous owner of an award-winning escape game business with venues in Edinburgh and York. He has designed a portable escape room for team building in businesses across the UK and has delivered various immersive projects in attractions such as Blackpool Dungeon and the National Trust for Scotland’s Pollok House, as well as at events and conferences.

James is our Project Manager. He has extensive experience of working within the escape game industry, having helped design, build and also manage escape rooms. He has worked with Alastair to develop and project manage a number of interactive games for businesses such as RBS, JP Morgan and Money2020 Conference. He’s a mathematician by trade and an actor and comedian in his spare time, boasting organisational and creative skills in equal measure!

Our Development Manager, Victoria, works on client contact and also looks after the marketing and branding elements of Boundless Workshop. Having worked in Brand Management for over 10 years across the drinks sector and most recently in marketing for escape games, she understands the importance of delivering unique and unforgettable experiences that connect brands with their customers.

We’re a small team which means that we’re invested in making your project the best it can be no matter how big or small. But small doesn’t mean we don’t have the capabilities to fully support each project; we have a great team of creators and builders that we work with behind the scenes!

So, what we can we do for our clients? We can help make your event an unforgettable one by adding a bespoke interactive element. We can help your brand connect with customers in new, exciting and relevant ways. We can help your attraction encourage new visitors and provide a fun way to drive education and we can help you engage your employees on a new level with immersive projects for team building. In a nutshell, we can help you create unique, fun and memorable experiences to drive brand awareness and engage new customers.

You can find out more about what we do on our website. We’d be delighted to have a chat to see if we can help bring your project or event to life!

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